DAL Group History
The history of the Group is rich in success stories from each of its businesses.Today the Group offers a range of products and services to businesses and consumers the length and breadth of the country.
This has not always been the case. The company started out as an engineering dealership, and as the business grew, new and varied opportunities emerged.From these opportunities, today’s diverse range of businesses evolved.
1951 – Sayer & Colley was founded by two British businessmen. The company specialises in trading engineering products, such as bearings and belts, and is later awarded the Caterpillar dealership for Sudan.
1966 – Ten years after Sudan’s independence, Caterpillar decides to transfer the dealership to a Sudanese company, the original British owners retained a minority share. The contract is awarded to Mr. Daoud Abdellatif and his newly created Sudanese tractors Company (SUTRAC).
1970 – 1971 SUTRAC and Sayer & Colley are both nationalized. Within a year, the companies have been denationalised with the government retaining a minority share (the British partners are bought out).
1975 Mr. Daoud Abdellatif’s eldest son, Mr. Osama Daoud Abdellatif, joins SUTRAC.
1978 – 1979 Mr. Osama Daoud Abdellatif becomes SUTRACs Sales Manager. The two companies are returned to full private ownership and the minority government share is bought out. Mr. Osama Daoud Abdellatif also changes the name of the company from Sayer & Colley to DAL Engineering (after the initials of his father).
1984 – DAL Agriculture, which provides agricultural contracting services, is established and built on SUTRAC’s ties with the agricultural sector. The majority of the work is in the fertile Al-Jezeera State (south of Khartoum) where DAL Agriculture in responsible for ploughing more than a million acres of farmland. The company also starts to buy land and grow sorghum.
1988 – As the group starts to grow, DAL Property Development is established to provide architectural design, construction and facilities maintenance services.
1994 DAL Motors is founded as a natural extension of the company’s engineering activities and is awarded the exclusive Mitsubishi dealership for Sudan.
1995 – 1996 During the early 1990’s, DAL Agriculture is often paid in whet rather than cash. Spotting an opportunity, the Daoud Abdellatif family starts to trade flour.
Sayga Flour Mills is established as Sudan’s first large scale, high quality flour mills, with flour sold to bakers across Sudan. Today Sayga is one of the largest milling operations in the region with a capacity for milling more than one million tonnes of grains per annum.
1997 – 1998 The dairy processing company, Blue Nile Dairy (today DAL Dairy) in launched, the venture starts out as a place for the family to relax after long days in the office. DAL Medical is established, with just one product to its name. Today the portfolio comprises hundreds of products from leading multinational pharmaceuticals brands. Sudanese Liquid Air (SLA) -the producer and distributor of medical and industrial gases- joins the group. The company was established in 1949 as a branch of the French company, Air Liquide, and was taken unto Sudanese ownership in 1964.
2000 – Blue Nile Dairy becomes the first company in Sudan to be awarded ISO status. Sayga’s Bakery Development School is launched. It trains bakers, and later housewives, in modern baking techniques.
2002 – The group is awarded the contract to become the sole bottler and distributor for the Coca-Cola Company brands (Coca Cola, Sprite, Fanta) in Sudan, and DAL Food industries (DFI) is established. The bottling plant is held up as a regional benchmark in terms of quality and standards.
2003 – The individual companies are consolidated under the ‘DAL Group’.
2004 – Khartoum International Community School (KICS) is established to provide a first class, international education to the local and international communities in Khartoum. DAL Property establishes a property joint venture, Al Mogran, a large scale business and residential development in the heart of Khartoum, on the banks of the White Nile.
2005 – Sayga unveils its pasta plant and launches its Nobo pasta brand as part of its diversification strategy.
2006 – DAL Motors is awarded the Mercedes-Benz franchise, SUTRAC launches its Caterpillar Retail Store and becomes the first one-stop-shop solution provider for contractors in Sudan. DAL Engineering becomes the distributor for specialist brands Manitou, Valtra, Sampo and Grove.
2008 – A new company called SUTRAC. South is founded to cover the South of Sudan. DAL Engineering becomes the distributor for specialist brands Sonalika, Pottinger, Jacto and Tatu. Sayga is selected as the distributor for Kraft and Unilever.
2009 – DAL Motors is awarded the KIA franchise. The Fenti golf course is launched: the first phase of a joint venture to create a top end property real estate development in Soba (south east Khartoum). DAL Agriculture starts the commercial production of alfalfa for export to the Gulf.
2010 – DAL Dairy imports 1,000 Holstein/Friesian dairy cows from Australia. DAL Dairy moves into its new dairy processing facility, which has been designed in conjunction with Tetra Pak. SUTRAC becomes one of the first three dealers worldwide to have a full term of Caterpillar certified training instructors. DAL Medical is selected as the distributor for GlaxoSmithKline.